Erinn DumasMar 52 min readThe Best Way to Reach a Customer When we think about marketing and reaching your customer, it could be easy to ask, “What’s the best way to reach my customer?”. The...
Erinn DumasFeb 63 min readThe Importance of Knowing Your Target AudienceImagine spending thousands of dollars on marketing efforts, including advertising, and not seeing an improvement on sales. You would be...
Erinn DumasJan 113 min readThe Art of the Pivot As a business owner, you constantly have to pivot. Just as you have to breathe to stay alive, you will have to pivot to keep your...
Erinn DumasJul 14, 20234 min read5 Simple Marketing Practices for Small Business OwnersStarting a business is easy. You think of a product or service to sell, come up with a name (make sure the name isn’t already registered)...